About the Team

Alvin Townley, Founder, LegacyCraft

A passion for storytelling and helping others activate their legacy drives Alvin Townley. He launched LegacyCraft to help clients share their unique experiences and realize their aspirations.

  • Bestselling New York Times-reviewed author of five books related to values, service, and legacy
  • Emmy-winning documentary film storyteller
  • 15 years interviewing exceptional leaders and defining vital aspects of their legacies
  • Skilled at listening and trusted by high-profile individuals and families
  • Worked with Michael Bloomberg, Ross Perot, Justice Stephen Breyer, Robert Gates, Jim Lovell of Apollo 13, POWs, and others
  • Invited to speak about leadership and legacy at The White House, U.S. Capitol, Delta Air Lines, UBS, and U.S. Air Force, Military, and Naval Academies
  • Strategy consultant, Arthur Andersen LLP, Office of the CEO
  • Advised major individual and corporate donors on philanthropic strategy
  • Helped national institutions mark important anniversaries and milestones
  • Worked in the U.S. House of Representatives
  • Graduate of Washington & Lee University; NCAA cross country; Eagle Scout

Book reviews

'Authentic' - Medal of Honor recipient and POW Bud Day
'Compelling' - Quarterback Peyton Manning
'Gripping' - The New York Times
'Exhilarating' - Publishers Weekly
'Inspiring' - President Jimmy Carter
'Inspirational' - Defense Secretary Robert Gates
"Invaluable" - Mayor Michael Bloomberg
"Riveting" - Senator John McCain
"Superb" - J.W. Marriott, Jr.
"Unforgettable" - Jimmy Carter


The Coca-Cola Company
Cushman & Wakefield
Delta Air Lines
Emory University, Goizueta Business School
The Home Depot
Merrill Lynch
U.S. Capitol
U.S. Air Force Academy
U.S. Naval Academy
USS Stockdale (DDG 106)
University of Virginia, Darden School of Business
The White House

Download: Alvin Townley Biography

Fraser Jones, Filmmaker

Fraser Jones is a filmmaker hailing from Atlanta. After receiving his B.F.A. in Film & Television from NYU, Fraser soon moved to Australia to write a children's television series for Nickelodeon before continuing to travel the world directing documentary projects for Capitol Records, Red Bull, and various nonprofit organizations, along with his debut feature film Your Ride Is Here. His most recent environmental justice short film, Uniontown, was funded by the Spiritual Ecology Fellowship and Redford Center Grant and received the Best Short Film Award at EarthX and DC Environmental Film Festival. His current in-production feature film, Where The Butterflies Go, follows the Monarch Butterfly migration across North America and Fraser's own misadventures along the way. Whether creating engaging documentaries or telling the story of a person, brand, or organization in which he believes, Fraser crafts honest, personal pieces, which aim to deliver light to audiences while still maintaining a strong sense of realism and empathy.


JUST Water (branded documentary for JUST Water, telling the story of their work in Flint, MI)

KIPP Atlanta (fundraising video for KIPP Charter Schools)

National Center for Missing and Exploited Children (documentary portrait of Callahan Walsch's work at the National Center for Missing and Exploited Children, commissioned by Investigation Discovery)

"Past is prologue" - The Tempest, William Shakespeare
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